I am very excited that I just licensed one of my images (above) to Flywheel Sports of New York City and, rather than on a typical website page, they used it in a most unusual way.
First, who is Flywheel Sports, you ask? Lets get that out of the way first.
Well, they are an up-and-coming sports-exercise company with a unique take on the more traditional stationary cycling classes you have probably already sweated, groaned, and screamed your way through. Flywheel has group cycling classes on high performance bikes that track exactly how hard you are working on a big “TorqBoard” for all to see (or not–your, and the instructor’s, prerogative). Looking at the numbers thus displayed, you can compete just with yourself, adjust your workout to your personal specific fitness goals, or you can compete against others. Groups can even compete against other groups…one Flywheel class versus another class…friends v. friends…enemies v. enemies. Upper body exercises can also be woven into the session. The competitive and motivational possibilities are limitless. And all of this accompanied by a super high-energy, pulsing, pounding musical sound track and top-notch super-fit instructors to keep you focused and majorly motivated.
For more on this…Slate Magazine did a nice report a few years ago on what this latest craze is all about and you can read it here: Flywheel: SoulCycling for the Truly Sadistic, April 10, 2013.
And here is a very recent (yesterday!) article/press release about their expansion plans: Flywheel Sports Announces Plan to Extend Studio Cycling Experience Into the Home, May 17, 2017.
It all sounds like a seriously fun and strenuous challenge (“Sounds dangerous. Count me in.” –Alan Shepard, in Top Gun). And since it may be coming to Denver soon, I just might get a chance to give it a whirl, so to speak.
Now, to the commercial use of the above abstract image of the Brooklyn Bridge…
They took my full file from the D800, which measures 7360 x 4912 pixels at 300 ppi (that’s a 24″ x 16″ print at 300dpi), and they blew it up…and up…and up… and UP! They eventually stretched it into what looks like a 10-foot by 30-foot giant wall poster. Pretty impressive! Kudos to their art folks for recognizing the possibilities here–it’s all about depicting motion, movement, energy, and so on.
Of course, the fact that it was an abstract image gives the printer a lot of leeway when it comes to going BIG. A tack-sharp landscape might not look quite as good at this size (although up on a highway billboard, with a viewing distance measured in the hundreds of feet, it just might).
Here are a couple of snaps of the finished product, as it now appears in the new Flywheel building in Brooklyn: